Under the ‘From Grain to Gain’ campaign sponsored by Fayrouz and aiming at raising awareness about the nutritious, health, medicinal and economic benefits of barley, a farm visit was organized to one of the barley farms located at Wadi Al Natrun.

An avid group of media reporters participated in the visit and listened carefully to the experts’ presentation about the developments, researches, technical and agricultural support extended to the farms & farmers during the different phases of barley cultivation. The objective is to optimise the quality and the quantity of the crop yield thus ensuring a high quality malt beverage.

The presentation also highlighted the different types of barley and its compatibility to different soil types.

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